Coca-Cola. Starbucks. BMW. Just reading those words conjures up emotions: refreshment from an ice cold soft drink, tranquility from the aroma of fresh coffee beans, stimulation of hugging a curve in a high-performance automobile. And if you’ve been to vsp.com recently you couldn’t help but notice the “brand” new VSP. We provide vision care for life, and it’s just not a new logo or tagline but a new brand that defines us. You’ll see that we look and talk differently, but we continue to provide the highest quality in eyecare and customer satisfaction – we are experienced, energetic, approachable, adventurous and of course, health conscious. We provide personalized eyecare helping people see well and stay healthy, maximizing their individual potential.
I have had an opportunity to show and discuss our new logo and brand with a number of our doctors, and clients over the past week and the early feedback is very positive. Some of the comments I have gotten include “it’s fresh”, “uplifting”, “inviting” and “positive”. I have also been asked for the meaning of the circles associated with our new logo. While we have a reason for them, I would be interested in hearing what you think they represent.
Bottom line, it’s who we are. It’s what we stand for. It’s everything we do. So take a look at the new VSP, we’re eager for your feedback …
Rob