Archive for 2010

Tyreke’s New Year’s Resolutions

Tyreke Evans, 2010 Rookie of the Year

2010 has been a big year for me. As I think about the start of the new year, I’m reminded about the importance of setting goals and following dreams. Here are some of my resolutions for the upcoming year: 

Appreciate the little things - I’m very blessed that I get to focus on playing basketball every day. It’s something I love to do. Sometimes we get going so fast, we don’t stop to appreciate the life we’ve been blessed with. 

Good health - We all have health issues we deal with occasionally. My goal is to stay as healthy as possible in 2011. 

Play hard - It takes a lot of dedication and hard work to play sports at this level. I’ve made a commitment to this game and will continue to give my best every single day. 

Spend time with family - Family is important, and I plan to spend as much time with mine as I can in 2011. 

And, of course, I will also be getting my annual eye exam to start the year off right. Vision is a very important part of my life, and I plan to take care of my eyes by visiting my VSP doctor. Make sure that’s something you include on your list of things to do in the new year. 

Happy New Year to everyone. 

Tyreke

Troops Protect and Serve In Nike Sunglasses!

Members of the U.S. Army National Guard of Idaho stationed in Baghdad, Iraq wearing new Nike sunglasses.

I just love stories like this! Recently, VSP Global CEO Rob Lynch saw a photo on the desk of one of our employees, Marsha C.  Her son Myles is currently serving in the U.S. Army National Guard, stationed in Baghdad, Iraq. Rob said, “We need to send him some sunglasses … Actually, find out how many are in his platoon and send them all sunglasses.” A few weeks later, Marsha C. is proudly displaying the photo above!

Most viewed posts of 2010!

I want to take this opportunity to thank all our readers for your continued support. Our family of bloggers try to make each post interesting and educational and hope you have enjoyed this year’s selections. We are proud to have bloggers from all professions including our employees, VSP eye doctors, as well as professional athletes. Just in case you missed it, here are the top three most viewed posts of 2010.

3. Do you see floaters? (By: VSP Provider Joel Kestenbaum O.D.)

2. Burning, itching & watery eyes? You may have Computer Vision Syndrome (By: VSP Provider Joel Kestenbaum O.D.)

And the number one post of 2010 is . . . <Drum roll please>

1. Seeing China through my eyes (By: 2010 Rookie of the Year Tyreke Evans)

If you have a question/request for 2011, please submit them in the comments below and we will make sure to add them to our list for the new year. We hope you have a safe and happy new years!

Marketers using flash projection technology to imprint logos in eyelids

We are bombarded by advertisements everywhere we look but can you imagine seeing one even with your eyes closed? This is exactly what marketers at BMW Germany tested using “flash projection” technology. During a recent trial, moviegoers were exposed to an advertisement with no visible logos. Instead, they saw what appeared to be a bright flash during the ad. A few moments later, after they were asked to close their eyes, the audience reported seeing the letters “BMW” appear. The flash actually projected the “BMW” letters and the audience saw them with their eyes closed just as you see a bright light after staring at the sun. 

Here’s a video of the trial in Germany.

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Read the full article from Advertising Age.

VSP Provider Dr. Lior Koppel offers tips to relieve digital eye strain

VSP Provider Dr. Lior Koppel sits down with News 12 New Jersey’s Dr. Derrick Desilva to discuss computer vision syndrome and offers tips on how to relieve strain in your eyes after prolonged use of a digital device.

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Dr. Lior Koppel is a private practice eye doctor at Eye Krafters Optical in Edison, New Jersey.

Eye health is a featured topic in the New York Times

Joe Lovett is a documentary filmmaker. He also has longstanding glaucoma that is threatening his vision. New York Times health columnist Jane Brody writes about his new documentary “Going Blind” and touches upon the importance of eye health and coping with vision loss.  Here’s an excerpt from the article you don’t want to miss.

Joe Lovett was scared, really scared. Being able to see was critical to his work as a documentary filmmaker and, he thought, to his ability to live independently. But longstanding glaucoma threatened to rob him of this most important sense — the sense that more than 80 percent of Americans worry most about losing, according to a recent survey.

Partly to assuage his fears, partly to learn how to cope if he becomes blind, and partly to alert Americans to the importance of regular eye care, Mr. Lovett, 65, decided to do what he does best. He produced a documentary called “Going Blind,” with the telling subtitle “Coming Out of the Dark About Vision Loss.”

Read the full New York Times article and watch the trailer to “Going Blind.”

Looking for a gift idea for “her?” Fashion blogger Aimee Song shares her top 5 picks

The holidays are fast approaching and if you still have names on your check list, here’s a cute video from fashion blogger Aimee Song of SongofStyle.com showing us her top 5 holiday gift ideas during her recent trip to the bebe studio! Our favorite is her 5th pick. Which is yours?

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Check out the complete bebe eyewear collection by Altair Eyewear, available at a private practice eye doctor near you! 

Your LASIK Laser Eye Surgery Questions … Answered!

Jim Feinstein is Senior Vice President, Sales & Marketing, TLC Laser Vision Centers.

Over the last week and half, we received a bunch of questions in response to our LASIK Q & A post! We’ve combined them into the most frequently asked and Jim Feinstein, Sr. VP of Sales & Marketing of TLC Laser Eye Centers, was gracious enough to answer them for us! Jim is responsible for overall sales and marketing functions for TLC Laser Eye Centers and Sightpath Medical.

Q: Does it hurt?

A: For most patients, the feeling of anxiety and the fear of the unknown is worse than the actual procedure. Anesthetic drops are used to numb the eye just before surgery begins and you may be given a mild sedative. After your procedure, your eye may feel a foreign body sensation or irritation for a few hours, but most patients are quite comfortable after taking a short nap.

Q.: Is this recommended for a patient with astigmatism?

A: Yes!  LASIK can correct all common vision problems including astigmatism, myopia and hyperopia.

Q: Are there any common long term effects?

A: After your procedure, your eye may feel a foreign body sensation or irritation for a few hours, but most patients are quite comfortable after taking a short nap. You will be given drops for your eyes to counteract the potential dryness you may experience for several days following the surgery and the majority of patients return to work the next day.  At TLC Laser Eye Centers, risks of the surgery are discussed fully with the patient prior to the procedure. Proper preoperative screening ensures that we proceed with the procedure only when it is medically advisable. Read more »

Who doesn’t love saving money?

I’m always looking for ways to save money, especially during the holidays. So if you have some funds remaining in your flexible spending account  (FSA) , here is a great way to save  even more money on an essential item , while making sure you use up all your FSA dollars. 

VSP has teamed up with two contact lens manufacturers to offer additional value to our members. Starting now, if you purchase an eligible supply of contact lenses, from ACUVUE or Bausch + Lomb you could save big. Just check out these deals:  

  • ACUVUE Brand Contact Lenses
    Receive an extra $25 rebate, up to $125 back on ACUVUE® Brand Contact Lenses — a VSP member exclusive and the highest rebate available anywhere on ACUVUE® Lenses
     
  • Bausch + Lomb Contact Lenses
    Receive up to $70 in savings on Bausch + Lomb contact lenses — their highest national mail-in rebate. 

If you need contact lenses or just want to save some money on them for next year, I recommend looking into this opportunity. Happy holidays!

Why we love Team Type 1

The Rwanda Campaign

Our professional cyclist friends at Team Type 1 recently participated and finished a nine-day Tour of Rwanda. This race was special in that they had a greater mission than just racing. They brought 35,000 test strips and 350-plus glucose monitors to help children in Rwanda diagnosed with Type 1 diabetes, donated by sponsors Sanofi Aventis, Abbott Diabetes and of course VSP Vision Care. During their trip, the team also met with the health ministry and set out a plan to assist the Rwanda Diabetes Association for the next three years.

As for the race, the team finished together in Kigali after 1117 kilometers on the road and more than 13,000 meters of climbing.

Congratulations to Team Type 1 for completing the race and a special thank you for helping the diabetes community here in the U.S. and all over the world.

About Team Type 1 and VSP Vision Care
Team Type 1 is a group of athletes living with diabetes. The team includes professional race teams, a triathlon team and a development team. Team Type 1 strives to instill hope and inspiration for people around the world affected by diabetes. VSP® Vision Care is proud to be their exclusive eyecare and eyewear provider.