Archive for the ‘fashion’ Category

The original memory metal eyewear

Check out Flexon in Times Square! Marchon goes to the streets of New York City to see what people have to say about Flexon – the original memory metal eyewear.

Flexon Live In Times Square 1 from Marchon on Vimeo.

Extreme Eyecare: Winter Sports Protection

As we experience winter weather conditions, through the flurry of disgruntled travelers and burst pipes, there are those among us who are raising our mulled wine glasses in glee…winter sport enthusiasts unite!

However, as we take to the slopes with childlike abandon, the cold snap brings its own challenges for the outdoorsman (and woman) and one hazard that’s easy to forget—protecting our eyes. That’s surprising, considering eye injuries are a common injury suffered during ski and snowboarding activities, and the glare from the snow can make it very difficult to see where you’re headed.

The surface of our eyes often become irritated by harsh winds, and snow sport enthusiasts should protect their eyes using properly fitted, sports-rated eyewear that filters out 100% of UV light. Those with less than perfect vision benefit from the availability of prescription goggles. In either case, the risks of not protecting your eyes include keratitis (inflammation of the cornea), conjunctivitis, and retina damage, not to mention direct injury to the eye.

While our body is able to repair much of the damage we do it, the lens of the eye can’t repair itself. The risk of irreversible damage is too high to risk. We also have a tendency to think the sun is less intense during the dark winter months, but the winter sun sits lower in the sky and exposure can actually increase.

So, while you raise your glass to toast the winter events, remember it’s a lot more fun when you can clearly see the smiling faces around you celebrating a day on the slopes together.

Visit The Center to learn more about keeping your sight safe this winter.

Our fashion consulting results are in!

David in Flexon

Not every guy looking for new shades is as lucky as our David C! He was looking for a fashion assist on his decision so we asked you to vote on which pair of shades was the best choice. Remember – David’s got an oval face, pale skin with a rosy cast, a professional lifestyle that includes outdoorsy stuff, and a fairly bold style.

The style masses have spoken. And it’s time for frame choices 2 & 3 to make their concession speeches.  You decided David looks best in frame 1. Fashion democracy at its finest!

Frame 1, the Flexon Sun Force (in Coffee),  not only compliments David, but it has this cool feature. You can twist the metal frame around your finger and it will pop right back to its original shape. Shades that come with a party trick! What’s not to love?

P.S. If you don’t have a group of people to help vote on the best frames for you, get some expert fashion advice on eyeconic.com.

How Buddy Holly Got Those Famous Glasses

Did you ever wonder where Buddy Holly got his iconic glasses? It’s quite an interesting story. His eyesight was terrible; he couldn’t even read the top line of the eye chart. But he didn’t want his glasses to affect his rebellious image. So he tried contact lenses, but he couldn’t deal with them on stage because they were too uncomfortable. Finally it was his eye doctor who found the perfect frames for him…and the rest is history.

Read the full article or blog on the Wall Street Journal.

Trend Alert: Orange Crush

Eyeconic.com

I don’t know about you, but I get seriously bummed when I have to put away all the colorful stuff I wear all summer just because I don’t live in a sun shiny place like Maui. Yeah, black is eternally epic. Gray is awesome. But can’t I hang on to my “crush” on color all year round?

Turns out – I can! At least this season. I did some serious research—getting stuck in the longest line in the supermarket can come in handy—and there it was. In magazine after magazine. Bags, scarves and boots in some really strong colors, like orange! Oh yes, I’ve got a crush. An orange crush. Now, no one wants to look like a pumpkin or gigantic can of soda, so key word…moderation. But warming up all the gray, brown and black outfits was splashes of orange, yellow and magenta.

Tyreke sports orange

So, I decided the easiest way to keep my crush alive all winter was through a sunglass splash. And eyeconic.com has some hot orange sunglasses that look like me (or NBA star Tyreke Evans…yeah, I think he copied me). Ok, so, I used a webcam on my computer to try a pair of Nikes on live. It was fabulous, and since my style team was out of town I could confirm that my orange crush was real…Color rules.

Fashion Maven

 

The polls are in!

Over the past few months, we’ve posted several polls on the VSP Facebook page that have garnered some great results! The polls have helped us learn more about our wonderful VSP members in a fun and engaging way.

In a recent poll VSP members were asked how long it had been since the last time their children had an eye exam. As it turns out, 75% of respondents have taken their children to see a VSP doctor in the past year! And, we would love to see the other 25% of respondents start taking their children in for annual eye exams as well, since more than 60% of children with learning problems have undiagnosed vision problems. And, getting your child an annual eye exam can help them learn, succeed in school, and experience life’s moments clearly. Discover how you can ensure your family gets the eyecare they deserve here.

Another poll asked VSP members when they started wearing glasses. 51% of poll takers started wearing glasses between the ages of 0-15 years old! With so many individuals reaping the benefits of glasses it makes sense that we share the hundreds of stylish eyewear options available for you and your family here. 

The results of a third poll helped us see that members realize the importance of annual eye exams. We asked members when their last comprehensive eye exam was, and 74% of respondents have received one in the past year! Annual eye exams can reveal signs of eye-related and other health conditions, like:

  • Diabetic Eye Disease
  • Macular Degeneration
  • Glaucoma
  • Diabetes
  • High Blood Pressure
  • High Cholesterol
  • Multiple Sclerosis
  • Risk of stroke
  • Risk of heart disease

Check out SeeMuchMore.com for more information on the importance of eye exams and stay tuned to VSP on Facebook for fun ways to learn about the importance of your eye health!

Style up your look for fall the easy way!

Want to revitalize your wardrobe but not too keen about tossing out a lot of last year’s favorites? Accessorize with a new pair of shades! You can make an old outfit look new again in a snap.

I’ve always loved the chic but classic styling of Michael Kors sunglasses. From streamlined aviators, like the one shown below, to oversized shades in rich colors, you’ll see that his eyewear is made from the finest materials. He uses cool textures to make the glasses visually interesting, and he has a knack for adding fine details that make his glasses stand out.  They look luxurious but work for everyday use.

Michael Kors Aviators

At eyeconic.com, check out our “live try-on” feature to see how different styles look on you in real time! Or you can upload a photo of yourself to scope out your look. It’s like being in the store without ever leaving your computer.

Once you’ve picked out the jet-set pair of Michael Kors that looks great on your face, Eyeconic will help you find a VSP doctor’s office  nearby that carries it.

Try on a pair of sleek, sophisticated Michael Kors frames at eyeconic.com today!

Trends in eyewear this fall

Alexis, Senior PR Manager for bebe

Guest Blogger: Alexis, Senior PR Manager for bebe, shares her favorite Fall Fashion Trends. Follow her at @bebe_PRgirl for an inside look at bebe from the clothes to the events to the celebs and more.

Splitting my time between LA and NY I always have a pair of sunnies with me – sometimes after a long plane ride they are my go-to accessory! As a PR girl in the fashion business, one of the perks is that I get to attend a lot of fashion shows. I’m so excited to share with you some fall fashion trends I’ve noticed on and off the runway and how they have transitioned to eyewear.

 

 

Color: Bright colors are going strong for Fall and here's our take on a classic wayfarer shape, love the swirls of colors.

 

Retro-glam: Cat-eyes have graced the faces of nearly all celebrities and is a clear staple for this season. Funk up your everyday look by trying on a pair of cat-eyes.

I’d love to hear what your favorite fall trends are in the comment section below.

And just a reminder that sunglasses are more than just a hot accessory – although summer has passed, it’s important to protect your eyes from the sun’s harmful rays all year long! Browse more of the latest styles and find a doctor near you that carry brands like bebe. 

Are you ready for some football?

Gail V scouts optical styles, trends and brand breakthroughs for eyeconic.com.

Whether I’m cheering on my friend’s kids in peewee football or heading downtown to root for my favorite pros, I make sure my eyes look good, feel comfortable, and will stay healthy.

Yes, I love styling up my look with the latest shades. It’s such an easy way to score fashion points! But I also know how important it is to protect my eyes from harmful ultraviolet (UV) rays. Hey, I put on sun block every day, so why wouldn’t I do my eyes the same favor? The effect of UV rays on the eyes is cumulative and I don’t want to have eye problems down the road.

Now, this may not be the best argument to make with your kids as they’re heading out to the next home football game. They can’t see the effects of sun damage on their eyes the way they can see what sunburn does to their skin.

But you don’t have to try and get kids to think long term! Just tell them they’ll look way cooler in the latest shades. And would they want to miss seeing the game-winning catch because they were squinting through the glare? Of course not! And while that may be their only focus, you can rest easy knowing they’re reducing their risk of damaging their corneas or developing other problems later in life, like cataracts.

Just tell them to check out the latest looks in sunwear at eyeconic.com. They can virtually try-on tons of styles, let our personal shoppers help them zero in on the best look, and find a nearby VSP doctor that carries their faves.

Who knew shopping for shades could be so good for you?

What’s hot this summer? Sunwear, for guys, that’s what!

Last month we reviewed what was happening in the fashion world regarding summer eyewear trends for gals. This month, we’re checking out what some of the hot ”guywear” trends are this summer. Here’s the scoop gentlemen…

Colors: Brown, sand, gray and clear or a combo of color and clear (all about neutrals)

Style: Small round (like John Lennon), small square or rectangle (think Johnny Depp), aviator or navigator (for sunwear)

Details: Keyhole bridges, two tone and for sunwear blue or white to make an impact

So, using all the scoop gathered for both gal and guy trends, I picked out my new frames. Going with what’s happening in “guywear.”  Kooky. I know, right? Selected small, square, “geek chic” look for everyday and for sun, decided on navigator (squared off aviator) in shiny silver with “flash” mirror coating (this type of mirror coating still allows others to see one’s eyes through the lenses unlike the true mirror coating that shows one’s reflection).

I can’t leave you without tossing out a tiny word of caution. Please, please, please get UV protection on your prescription eyewear and/or sunwear. Consider polycarbonate lens material, if your VSP doctor feels it’s appropriate, which inherently has UV protection and can be tinted for sunglasses.

For those of you that don’t need a prescription, and are on the prowl for new shades, look for 100% UVA/UVB protection, it’ll be noted on the lenses. Every little precaution helps lessen sun damage…talk about other UV options with your VSP doctor.