This summer VSP Vision Care, Transitions Optical and Bess the Book Bus teamed up with three nationally recognized bloggers, Meghan Cooper (JaMonkey), Frederick Goodall (Mocha Dad) and Kara-Kae James (The Mom Diggity), to collect books for children in need for the National Eyecare About Reading Book Drive. Each blogger held a book drive in their …
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The Eyecare About Reading Book Drive competition is heating up. We’ve got three cities collecting books for children at local organizations. In the lead is Atlanta with 215 books. Next up is Oklahoma City, just pulling into second this week with 75 books. Houston follows up with 69 books. Click on any of the cities …
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Our friend Jenn at Bess the Book Bus writes a great post about her compassion for helping children develop a love for reading. She also talks about the Eyecare About Reading Book Drive and what you can do to help. Take a look at Jenn’s post here.
July 28 marks the birthday of late Victorian writer and entrepreneur Beatrix Potter – truly a woman of vision. Although you may know her for the classic children’s stories she wrote and illustrated in the early 1900’s (The Tale of Peter Rabbit is perhaps the best known), there is much more to this extraordinary woman …
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The problem: To read well, a child first needs to see well, as 80 percent of what we learn is through our eyes. However, an astonishing one in four children has an undetected vision problem—many of which are due to lack of vision care. A Solution: To shed light on the critical role vision plays …
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Today’s blog post comes from Nekesha Barksdale, who works at the Eastern Operations Center in Columbus, Ohio and is part of the amazing VSP customer service team that achieved the prestigious Service Quality Management, Inc. (SQM) recognition for “World Class performance” for the tenth year in a row! Nekesha served as a Mobile Response Team (MRT) …
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We’ve mentioned Bess the Book Bus a few times as we’ve done a lot of great events with her over the last few years, but I wanted to take a moment to describe her program a bit more and announce our partnership for 2011. Bess the Book Bus is a great program that encourages children to get excited about …
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SeeZar, one of VSP’s mobile eye clinics, is in Detroit, Michigan for a two-day vision clinic. VSP is providing free comprehensive eye exams and eyewear to many local children. Bess the Book Bus, a traveling literacy outreach program, is also there to hand out free books! Check out the short clip from our event below and read the full …
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Our newest mobile clinic, Eyenstein, was featured last week on CBS 3 in Philadelphia with his friend, Bess the Book Bus, regarding outreach we did with local Girls and Boys Clubs in the area. Check out Dr. Berman and Bess founder, Jennifer, as they talk about the importance of eyesight and getting kids excited about reading!