In 1972, Dr. Marvin Poston was the first African American named "Optometrist of the Year" by the American Optometric Association, the highest professional award from the AOA.

VSP is known for quality service – whether providing eyecare to underprivileged through our number of charitable programs, ensuring patients have access to high-quality vision services or providing doctors with the tools they need to maintain successful private practices. This dedication to service can be directly attributed to the core philosophies of VSP’s founders, one of whom was Dr. Marvin R. Poston.

In 1935, Dr. Poston was the first African American student admitted to the study of optometry at University of California, Berkeley. It took another 23 years for the second African American student to follow in his footsteps and graduate from the Berkeley School of Optometry. Dr. Poston later became the first African American licensed to practice optometry on the West Coast.

Nearly 55 years ago, Dr. Poston, along with several of his fellow optometrists, formed California Vision Services, now known as VSP Vision Care. The company originally was the first to offer a prepaid, vision benefit that provided high quality, cost-effective eyecare. VSP has since grown to become the largest not-for-profit visions benefits provider in the nation, covering 1 in 6 Americans.

Dr. Poston’s optometry practice flourished for four decades in Oakland and Danville, California but his reach extended far beyond those who visited his offices. Befitting one of the founders of a company that prides itself on community support, Dr. Poston began his own tradition of community outreach by establishing vision-screening programs for under-served children and adults. The Children’s Vision Center of the East Bay, the West Oakland Health Group and the East Bay Skill Center are just a few of the organizations that benefited from his efforts.

Dr. Poston received numerous honors during his career, including the Optometric Man of the Year award by the Alameda Contra Costa Optometric Society and Optometrist of the Year by the California Optometric Association and the American Optometric Association. He was also appointed to three terms on the California State Board of Optometry by governors Edmund G. “Pat” Brown and Ronald Reagan. In each of these areas, Dr. Poston was the first African American ever to be honored.

“He was a man of great integrity,” says Norm Jacoby, O.D., a former colleague from Encino, California. “He was very soft-spoken and intelligent, and you listened when he spoke. Marvin was conscious of what new graduates needed when getting started in private practice and that they needed all the help they could get.”

This awareness led Dr. Poston to start Optometric Planning Service (OPS), a company that gave young optometric students access to the resources necessary to start their businesses properly. OPS evolved into Professional Health Management & Planning Services, Inc., which provided services for professionals new to a variety of healthcare fields.

After more than 40 years in optometry, Dr. Poston and his wife, Arlene, relocated to Calistoga, California to open Poston Crest Vineyard. As with his practice, Dr. Poston received recognition for his success as a vintner. In 2004, Wine Business Monthly featured him in an article about diversity in the industry titled “The Changing Face of the American Wine Industry.”

Dr. Poston is remembered as a generous individual and contributor to the success of VSP. “Dr. Poston’s passion for people and their vision is still alive in VSP’s corporate mission, values and the efforts of every doctor,” said Gary Brooks, VSP Vision Care’s president. “Through outreach programs such as VSP Mobile Eyes^® and Sight for Students^®, we continue his legacy of commitment to the community.”

After a satisfying life filled with professional and personal accomplishments, Dr. Poston died July 18, 2002 in St. Helena, California. He was 87 years old.

Guests had the opportunity to ask questions about diabetes, cycling and receive autographs and pictures with the local star during his last appearance stateside as he prepared to move to Paris, France, where he will be racing for the 2010 season.

Kyle interacted with the kids…”you get to ride bikes for a job??” “Do you ride bikes with Lance Armstrong?” “I have a purple bike…but it’s broke.” “I bet you need really good eyes to see where you are going.” “Have you crashed before?” (OK, this last question was actually me. And yes, he just finished healing from a gnarly crash where he was clipped by another rider, flipped over his handlebars into a ditch and broke multiple ribs!)

An amazing story was a woman who asked Kyle if he was wearing an insulin pump on the back of his arm. He said yes and proceeded to tell her the story of Team Type 1. She then proceeded to tell us about her husband, who also has Type 1 diabetes, and how cycling has saved his life by getting and keeping him active. It gave me goose bumps! Kyle provided her with information about Team Type 1 and encouraged her to have her husband reach out to the team.

We were all so grateful to have Kyle take time out of his busy day to join us for a few hours (he literally was packing up the last of his things to get shipped across the Atlantic just 72 hours after the event!).

Be sure to stay tuned as we post a series of videos featuring Kyle as he shares with us how an eye exam led to the early detection of his diabetes and how he continues to use annual eye exams to help manage and monitor his diabetes. And be sure to follow him while he’s in France on twitter and Facebook!

Will B. works in VSP’s Customer Service department, part of our fabulous team that achieved the prestigious Service Quality Measurement, Inc. (SQM) Award of “World Class Customer Satisfaction” for the seventh year in a row! He shares his experience as a first time Mobile Response Team (MRT) member with the VSP Mobile Eyes® program.

I was fortunate enough to be selected to go on the last Mobile Eyes trip for 2009 and am quickly experiencing first hand, the work is truly some of the most rewarding work I have done with VSP.

We are half way done with our trip to Central California, and so far everything is running smoothly.  Before the trip, I had a general idea of what to expect.  I was impressed that we have most everything onboard that you would find in a VSP doctor’s office.  We can read the prescription off the patient’s current glasses, we can test for Glaucoma and even do an auto-refraction for the doctor.  The VSP doctors who come on board and provide the exams have everything they need to complete a comprehensive exam.  They even dilate patient’s eyes if they need to get a closer look.

Every patient we have encountered has been very gracious.  Many of our patients had either lost their glasses or their glasses were in disrepair.  Some patients had not seen an eye doctor for many years and in a few cases, had not visited an eye doctor for over a decade!  We have been thanked many times over for the service we are providing them. Our community partner has been equally thankful for the service we are able to provide.

So far, I have been able to pre-test patients, help with frame selection and submit orders on Eyefinity.  I have also learned how to set up and tear down the clinic. What a process!

It’s very rewarding to be part of the Mobile Response Team.  I feel a sense of pride working for a company that is actively reaching out to the community to provide a much-needed service, especially during a time when the number of people in need is greater than ever.  I am looking forward to the rest of our trip and many trips to come in the future!

I haven’t been to the Exploratorium since my own grade school field trip.  As I stepped into the spacious, interactive museum in San Francisco during the recent Eye See: Free Day with VSP Vision Care, I was reminded what a unique educational landmark the Exploratorium is – an exhibit hall filled will hands-on experiments that are not just educational, but entertaining (for kids and adults)!

Our main objective for the day was to expose students to the wonders of our eyes and to promote the importance of regular eye exams. And just as importantly, we were responsible for making sure the kids had fun. As volunteers, we were supplied with glue, scissors, crayons, plastic wrap, newspaper, water and a half dozen interactive experiments that the students could attempt with these every day household items. I felt like Bill Nye the Science Guy as I led the students, ages 3 to 15, through the optical illusions and educational experiments that explained the color detecting cells in our eyes or how drops of water can act as a natural magnifying glass. I must admit I learned a few things myself.

As the students left our activities area, it was quite rewarding to receive the chorus of thank you’s from each class. Every participant went home with a VSP branded bag filled with their new discoveries that they could now wow their parents and siblings with. I can only hope that they learned as much as I did; and had as much fun.

Editors Note: Looking for cool eyecare activities for the doctor’s office, classroom or home? Check out the VSP/Exploratorium Eyecare Discovery Guide available for free download!

The clinic outside of the Animo Ralph Bunche and Animo Justice campus.

Wednesday was my first day working as a tech on our mobile clinic, and it put me to the test! On our day of a series of events in partnership with Green Dot Public Schools, we visited Animo Ralph Bunche and Animo Justice. These schools share the same campus, so we were able to help students from both schools from one location.

These students were amazing! The results of the Green Dot program are apparent after talking to the kids that we saw. They’d just finished taking their PSAT test, and were articulate, polite, and eager to get their eyes examined. Looking back on myself at that age, I could have taken a cue or two from their manners and poise.

All of the students loved the selection of eyewear on the clinic, and were totally excited about the great brands available to them. Who wouldn’t be glad to wear glasses from Fendi, Coach, or Sean John?

Drs. Kurata and Silverman, the VSP network doctors who volunteered their time on the clinic Wednesday, were so gracious. They put students at ease, and were so efficient that we were able to keep to the schedule.

Vision is key to scholastic success, and these kids are college-bound! We were proud to be part of their path to accomplishment.

Victor was excited to model glasses for us.

Dr. Silverman with a happy student.

VSP embarked on a one-year sponsorship of the Art Ark program, a mobile art museum that travels to schools in the Sacramento region, giving students access to art that they may not otherwise have. Art is so often a visual representation, sharing a close tie with healthy eyesight.

Bev Thorn is a Crocker Art Museum docent and a VSP employee.

The Art Ark sponsorship isn’t VSP’s only support of the Crocker. VSP employees, such as Bev Thorn, are also active with the Crocker Art Museum. Bev, a 20-year veteran of volunteering at the Crocker, shares:

“I think it’s so awesome that VSP is sponsoring the Crocker’s Art Ark! Programs like art and music always seem to be among the first casualties of the budget ax, meaning fewer school kids get to visit the Crocker in person during these tough economic times.

The Art Ark is a perfect fit for VSP. Its traveling nature echoes the Mobile Clinics that support our eyecare outreach. And, it’s a perfect pairing with our ongoing commitment to kids through the Sight for Students^® program.

I’ve been volunteering at the Crocker for years now. After 20 years of helping visitors engage with art in my role as a docent, I suppose I’m biased. But, the museum truly is an incredible asset to our region. And it’s going to get even bigger and better next year with the opening of major expansion.”

Acting Director of Development at the Crocker, Dr. Linda Farley, expresses her thoughts on the sponsorship:

“Nearly half of the Crocker Art Museum’s budget comes from private contributions, making corporate sponsorships like VSP’s vital to our ability to bring the visual arts to the Sacramento community. With VSP’s support, the Crocker’s mobile museum, the Art Ark, will reach nearly 20,000 students next year. We are so grateful to VSP for helping us extend the Crocker’s reach into schools.”

VSP is happy to take an active role in our communities, especially those in our home regions. If you’re in the Sacramento area, and haven’t visited the Crocker Art Museum, I strongly suggest you pop in for a tour. The current exhibition showcases Japanese women ceramic artists, and it is amazing!

Jill N. is a member of VSP's Corporate Public Relations team.

One of my first tasks when I came on board was to gather data to put together a 2008 recap for the VSP Mobile Eyes program. Through my research I also found numerous updates and testimonials from the disaster relief we provided. Now that we have embarked on another fire season in California I was curious to find out more about the specifics of how this sort of disaster relief is managed. Here is what I found:

VSP has a team of four employees who make up the Disaster Response Team. This team receives notifications of natural disasters across the United States through a variety of channels. This includes a range of not such hi-tech ways like self-observation, news stories on TV, online and radio or e-emails sent to the team from VSP employees, doctors, clients or members to more specific monitoring of disaster sites such as InciWeb. Once a notification is received, the team starts by researching the area and looking up VSP doctors who may be affected. Even it’s only one or two doctors, outreach support is immediately started.

The team attempts to contact our doctors in a number of ways. Depending on the amount of doctors in the affected area, initial phone calls are made and e-mails are sent out. The e-mails are sent not only to the doctors, but also to regional contacts who we ensure are aware of the disaster and are asked to forward any communication they receive from doctors who may be affected.

Once it is determined there is a doctor who has been affected, either by needing to close their office due to evacuation or if their office or equipment has been damaged, we work with them to provide whatever support they may need. For example, if a doctor has lost their office, we may able to offer our Mobile Clinic to them to use to service their patients or people in the community until their office is back up and running. If the clinic is not an option, we also have ten sets of portable ophthalmic equipment we can loan free of charge to set up in an area they can work for as long as they need it. Or if their office is not damaged but does not have electricity or access to the internet, we will work with them to ensure they are able to submit paper claims the same as they would online.

This year, we are also utilizing our new social media channels. These are used in a variety of ways, including as an extension for communication to our doctors and members, as well as to help monitor additional situations that may arise where our doctors need assistance. We had an example of this in July when a news report was reported on Twitter about an SUV driving through the wall of one our VSP doctor’s office. We were able to contact the doctor, ensure everyone was OK and offer assistance. Fortunately, the doctor was able to schedule repairs to the office fairly quickly enabling them to stay open for business as usual, but they were appreciative knowing they had options available if need be.

VSP's Mobile Response and Disater Response teams.

This year our Disaster Response Team has already responded to 15 disasters, including the larger ones such as the flooding in North Dakota, tornadoes in Mississippi and, most recently, the California wildfires. It is a good feeling knowing that the company I work for not only provides “insurance” that contributes to a positive quality of life, but it also provides “assurance” during times when it is needed the most.

Jill N. is a member of VSP's Corporate Public Relations team.

With the current California Wildfires in full force, VSP wants to remind our doctors, members and non-members of disaster relief services available from VSP,  if you are affected by the fires or any type of natural disaster.

VSP Network Doctors in affected areas:
Please email vspoutreach@vsp.com or call 800.852.7600 ext. 5697 to let us know how you are doing and if your office is damaged or closed. We are available to offer any assistance you may need so you can continue to provide care to your patients.

VSP Members in affected areas:
If you have lost or broken your glasses due to a disaster and need replacements, you (or your VSP doctor’s office) can call VSP’s Customer Care at 800.877.7195 for an authorization for new services.

Station Fire in Southern California, Sept 1, 2009.

Non-VSP  members in affected areas:
If you are a non-VSP member and have lost or broken your glasses due to a disaster and need replacements, you may request a free VSP eyecare voucher from the local American Red Cross.

To find VSP doctor locations, use the “Find a Doctor” feature on vsp.com or contact Customer Care at 800.877.7195.

Smoke and bad air quality can affect your eyes. See tips to protect your eyes from the effects.

Photo: Getty Images

Jill N. is a member of VSP's Corporate Public Relations Team.

One of my favorite “Do you know?” questions I like to ask people is about VSP’s ongoing commitment to the environment. One of VSP’s core values is to support our community by “positively impacting our communities and environment in ways that truly make a difference in people’s lives.” A lot of companies are talking about being “green” these days, and I am happy to say that VSP doesn’t just talk about it, they do something about it. And it has been inspiring!

VSP's HQ1 was certified as a LEED-EB Platinum buiding in October 2008.

After learning more about environmental sustainability, and looking into the USGBC and LEED, VSP made the decision to take HQ1 through LEED-EB certification starting in 2007. On August 29, 2008, VSP received platinum-level LEED-EB certification, the highest level possible, for our main corporate headquarters building. At the time of certification, there were only 14 other LEED-EB platinum-level certified buildings in the nation, and only seven in California. When certified, it was the oldest (15 years) platinum LEED-Existing Building certified by the USGBC!

But what is just as notable is VSP’s on-going efforts after certification. VSP is on a mission to not only reduce our own carbon footprint by continuing to invest in sustainable practices on campus (we have a goal to LEED certify all buildings on campus), but we have also shown a commitment to motivate a variety of other companies to become environmentally responsible in their business!

VSP has opened our doors to individuals and companies, including the State of California, to tour our campus and share the changes we have made such as reducing waste water, implementing innovative recycling programs, and subsidizing sustainable, healthy food choices for employees. (See video below) VSP shares our best practices, as well as lessons learned, at many conferences and we have encouraged our experience to be used in case studies by many other professionals in the industry.

Before I learned all of the above, I was fairly blasé about my own carbon footprint. But now I have a renewed sense of responsibility! How about you? Do you have examples of individuals or companies that have impressed you with their green practices?

How? By making investments that expand our business. We’re always looking for ways to develop stronger relationships with others that work with private practitioners.

Just recently, to enhance our contract lab network we invested in Perfect Optics^®, an optical laboratory located near San Diego, CA. This helps us strengthen our relationship with Carl Zeiss Vision, a current Perfect Optics partner and one of the top lens manufacturers in the world.

We also recently expanded our lab business in the Southwest by acquiring Legends 4.0^TM in Lewisville, TX. Legends 4.0 is VSP’s third wholly-owned lab, making us more competitive. And because Legends 4.0 is now part of our National Contract Lab Network, it gives VSP doctors another option when selecting a lab. It also gives us the potential to grow and expand.

I’m excited about these investments and how they’ll help us continue supporting private practice. What do you think about the changing eyecare industry?