Posts Tagged ‘Transitions Optical’

Bess the Book Bus’ 2011 Success in Sight Tour in Full Swing

We’ve mentioned Bess the Book Bus a few times as we’ve done a lot of great events with her over the last few years, but I wanted to take a moment to describe her program a bit more and announce our partnership for 2011. Bess the Book Bus is a great program that encourages children to get excited about reading. Founder Jennifer Frances travels around the country in her brightly colored library on wheels, custom designed with shelves and drawers full of thousands of books. She stops at schools, shelters and programs for at-risk youth to read to children and give them free books—for some the only books they’ve ever had.

Because  kids need to see well to read well, Bess the Book Bus  and VSP Vision Care have teamed up through  the VSP Sight for Students® program. As the newest Sight for Students community partner, Frances  provides gift certificates for free comprehensive eye exams and glasses to qualified  children.  As part of the partnership between Transitions Optical, VSP and Bess the Book Bus, and because the average child receives three times the annual UV exposure than an adult,  all glasses provided through Frances are outfitted with Transitions lenses. Transitions lenses automatically darken to help protect the children’s eyes from harmful UV radiation, which is a tremendous benefit considering that less than 30 percent of children wear sunglasses regularly.

Frances’ goal is to travel through 44 states and distribute more than 200,000 books this year. That’s right, this isn’t just a weekend gig! In fact, in the past few weeks Frances has distributed more than 5,000 books to more than 2,000 children , including joining Eyenstein in Tuscaloosa to help children affected by the tornadoes. She is in Minnesota this week and will be in Wisconsin next week. Keep up to date on Bess the Book Bus’ adventures on Frances’ blog  and check out some pictures from recent events

Here is a video with another valued Bess sponsor, CITGO, whom we partnered with in Houston earlier this year to provide 3,000 kindergarten students with gift certificates for a free eye exam and glasses, if needed, from local VSP doctors.
 
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VSP at the 2011 Transitions PGA Championship

VSP has been invited to participate in the PGA Championship for Healthy Sight, an official 72 hole PGA Tour Golf Tournament held at Innisbrook Golf Club and Resort on the Copperhead Course at Palm Harbor FL, from  3/13-20 (2 weeks before the Masters). This will be the third year we have a presence.

Transitions Optical (TOI) sponsors this event on 2 levels, first as the National Eyewear provider for the PGA Tour and also as the signature sponsor of this specific PGA tournament, held in Tampa, their own back yard. Sheila Johnson, owner of Innisbrook, is a well-known African American entrepreneur, she, and her former husband, founded the BET cable network.

The entire area behind the 18th green at Copperhead is known as the “Healthy Sight Village” in honor of Transitions’ partners that are working together to create a unique spectator experience at the Transitions Championship.

VSP’s participation is made up of two primary areas:

Community Outreach
In partnership with VSP network doctors who donate their time and services on the clinic, we were able to provide free eyecare and eyewear to nearly 150 children in the local area last week.

The VSP/Transitions mobile eye clinic is featured at the Championship to educate spectators about the importance of eye health and annual eye exams while increasing awareness of our charitable programs.

The Competitive Advantage Tent at the Healthy Sight Village
The Competitive Advantage Tent, created in partnership through Nike Vision, Transitions and VSP, will help spectators learn how to gain a competitive advantage in their golf game by improving their putting through personalized golf and vision tips. Spectators will learn how they can use their healthy sight to their advantage to shave strokes off their game on and around the greens, and will meet PGA pro Kenny Perry’s dream team, including Matt Killen, the TOUR’s youngest swing coach; Dr. Larry Lampert, sports/vision expert and Tyler Parsons, certified kinesiologist and golf fitness specialist, to get personalized golf and vision tips.

The Nike, Transitions and VSP Competitive Advantage Tent

Keep up on all the event details, videos and pictures this week by visiting VSP’s Facebook Page!

Sports vision tips to give you a competitive advantage

VSP is excited to be joining Transitions Optical at the 2011 Transitions Championship this week as part of the “Healthy Sight Village.” We will be included in the “Competitive Advantage” tent where we will host golf clinics and provide attendees information on how vision impacts athletic performance. They will also get to preview the latest Nike athletic eyewear line.  

Dr. Larry Lampert is an optometrist who specializes in sports vision and will be stopping by our tent throughout the tournament to offer helpful tips. Here’s one from Dr. Lampert on how identifying your dominant eye can instantly improve your golf game. Check back with us as I’ll be sharing more tips throughout the week.

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Eyewear for winter sports

Dan McLean, Consumer Communications Specialist with Transitions Optical

Guest Blogger: Dan McLean oversees all U.S. consumer communications for Transitions Optical, Inc. He lives in Florida, is a triathlete, and spends as much time outdoors as possible.

Last year my wife and I took a trip to Park City, Utah. Born and raised in Florida, I was hoping to hop on a pair of snow skis, like a pair of water skis, and tear down the mountain. Ha! I instead spent my time mastering the bunny slope as children a quarter my size and age fearlessly ripped by. Although tearing down the hills of Deer Valley on fresh powder is different from cruising the beaches of the Gulf, there were some commonalities in the equipment needed and the environment.

For example, the sun can be a sporting buzz kill, especially during the winter. Not only do you have to protect your eyes like you protect your skin from the harmful UV rays, but your run on the slopes can come to a quick end due to a rogue mogul hidden by glare. I wore eyewear with polarized lenses for my winter adventures. Not only did the lenses block the glare off the snow, but they also blocked the UV light from damaging my eyes. 

There’s a belief that on cloudy or overcast days – common for a fresh snowfall – that your eyes aren’t as susceptible to UV damage as on a sunny summer day. This is a myth. UV is present year-round and always a danger, whether it’s winter or summer. What makes winter sports even more dangerous is that 80 percent of UV light is reflected and magnified off the snow, almost doubling your UV exposure. And, like summer sports, winter sport participants are spending hours at a time outdoors exposed to UV rays.

What to look for in your winter eyewear:
Your eyewear is more than a fashion statement – it’s a critical piece of equipment for your sport and your eyes. You want something that is lightweight, comfortable and will protect your eyes from the dangers of the environment, such as kicked-up snow, wind and UV exposure. Make sure your lenses or goggles block 100 percent of UVA and UVB light. Not only are your eyes at risk to long-term UV exposure, but even in the short term your eyes can suffer from photokerititis or, sunburn of the eyes. A second consideration is polarized or color-tinted lenses to reduce glare and enhance contrast, allowing you to see better on the slopes and trails. Other considerations for your lenses include polycarbonate material to keep them from shattering, anti-scratch and anti-fog treatments and, of course, comfort and style, because if you are like me, you may not be able to ski the double black diamond, but you can at least look like you can.

VIDEO: VSP Vision Care & Transition Launch New Clinic

See all the action from the VSP Vision Care & Transitions Optical mobile eyecare clinic!

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After viewing the video, vote for the clinic name and be entered to win an HD Flip Cam!

Fore Healthy Sight!

Jill N. is a member of VSP's Corporate Public Relations team

Jill N. is a member of VSP's Corporate Public Relations team

 

“Golf is an ineffectual attempt to put an elusive ball into an obscure hole with implements ill-adapted to the purpose.”  ~Woodrow Wilson

 
For the second year in a row VSP has the opportunity to participate with Transitions Optical at the 2010 Transitions Championship for Healthy Sight as part of the “Live Your Vision Pavillion” and “Healthy Sight Village.” VSP will be one of a few optical industry partners on hand providing information, education, and hands-on experiences that will include sports-vision demonstrations, golf clinics, eyewear fashion shows and health and wellness screenings.

 VSP will be included in a new “Competitive Advantage” area developed by Transitions, VSP and Nike Golf, where attendees will have the opportunity to learn how vision impacts athletic performance (I don’t know about you, but I definitely blame my eyesight, among other things, for my golf performance…), how general fitness impacts their golf swing (so you’re NOT supposed to match the number of beers to the number of strokes?), and how the latest technological innovations like performance eyewear and golf apparel can help them golf and look their best (who cares how good you are if you don’t LOOK good doing it?).

Prior to the tournament, VSP will also partner with Transitions and Prevent Blindness Florida to provide three days of charitable outreach to local Tampa children and  adults in need. After the outreach, the VSP mobile clinic will be showcased during the tournament to help educate attendees on the importance of eye health and giving back to your community.

As part of the fun leading up to the tournament, VSP conducted a sweepstakes and one lucky winner was selected to attend the tournament with three friends. Stay tuned to see the tournament through his eyes as he creates and posts a video diary of his experience.

Check out a video from last year’s event with SeeZar! YouTube Preview Image