<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.0.0 (http://www.squarespace.com/) on Mon, 08 Sep 2008 07:49:11 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/"><rss:title>Rob's Blog</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2008-09-08T07:49:11Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.0.0 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2008/8/18/vsp-and-marchon-delivering-the-best-in-eyecare.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2008/8/4/the-importance-of-private-practice-eyecare-within-the-americ.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2008/4/3/vsp-aligns-with-the-american-diabetes-association.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2008/2/11/vsp-assists-those-affected-by-the-southern-tornadoes.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2008/1/7/doing-our-part-for-the-environment.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2007/11/28/eye-health-and-diabetes.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2007/11/6/becoming-a-global-eyecare-leader.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2007/10/26/vsp-responds-to-the-recent-fires-in-southern-california.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2007/10/8/fresh-look-at-tv-advertising.html"/><rdf:li rdf:resource="http://www.vspblog.com/were-all-eyes-and-ears/2007/8/30/turning-tragedy-into-inspiration.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2008/8/18/vsp-and-marchon-delivering-the-best-in-eyecare.html"><rss:title>VSP and Marchon: Delivering the Best in Eyecare</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2008/8/18/vsp-and-marchon-delivering-the-best-in-eyecare.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2008-08-18T12:59:23Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p> I have some exciting news to share today; <a href="http://vsp.com/newsroom/html/VSP-marchon.jsp">VSP acquired Marchon</a> , one of the three largest eyewear companies in the world. </p> <p> <a href="http://vsp.com/">VSP</a> and <a href="http://www.marchon.com/content.html">Marchon</a> are optical industry trailblazers with complimentary leadership experience in eyecare and eyewear. Blending the exceptional products, services, and expertise of Marchon with VSP creates a more integrated eyecare delivery platform. </p> <p> The partnership allows us to compete more effectively in the global marketplace, and enhance our premier supply network. Improved turnaround times, quality, service, and savings will benefit eyecare professionals, VSP members, and our customers. </p> <p> Another unique aspect is the merger of Marchon’s <a href="http://www.officemate.net/">OfficeMate Software Solutions</a> with VSP’s <a href="http://www.eyefinity.com/">Eyefinity</a> to establish the <a href="http://vsp.com/newsroom/html/OfficeMate-Eyefinity.jsp">leading eyecare business solutions organization</a> in North America. </p> <p> These important developments expand the capabilities of the VSP Family of Companies, which now deliver: </p> <p> Eyecare benefits </p> <p> A portfolio of internationally-recognized eyewear brands </p> <p> Integrated eyewear design and manufacturing capabilities </p> <p> Practice-management technology </p> <p> <a href="http://eyedesigns.com/">Custom interior designs and merchandising systems</a> </p> <p> Today we welcome Marchon to VSP; together we’ll reach new heights by focusing on quality, service, and operational excellence. </p> <p> What’s next? Well, we’re committed to continuously strengthening our business, so stay tuned as we announce further efforts to deliver the best in eyecare and eyewear. </p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2008/8/4/the-importance-of-private-practice-eyecare-within-the-americ.html"><rss:title>The importance of private practice eyecare within the American healthcare system</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2008/8/4/the-importance-of-private-practice-eyecare-within-the-americ.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2008-08-04T21:21:29Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[ <P> I really value my eye doctor. I’ve been a patient at his practice for years, and I’ve learned to trust him to not only provide great care, but also to play an important role in my overall health. </P> <P> He’s one of VSP’s 25,000 private practice eye doctors across the country that is specially trained to diagnose and treat eye disease and also detect early signs of serious chronic health conditions. When VSP doctors recognize potential signs of diseases like diabetes or hypertension in their patients they are particularly adept at coordinating care with physicians, which helps people manage their conditions and live healthier lives. </P> <P> When I began working for VSP, I was interested to learn that 90% of diabetes-related blindness can be prevented by early detection and diligent management through regular eye exams. The facts show that millions of Americans have <A href="https://www.vsp.com/discovery/articles/extra-focus-on-vision-pre-diabetes.jsp">pre-diabetes</A> and don’t even know it, and eye exams can be the key to identifying the threat and preventing irreparable damage from diabetes. </P> <P> Private practice eye doctors serve a significant role in helping patients with diabetes manage their disease. Among the principal factors is that these doctors consistently have the longest relationships with their patients and provide the best care. This allows them to monitor for early signs of disease during annual exams, provide education on how to prevent and control diabetes, track progress and coordinate care with primary care physicians. The sound advice from independent doctors helps keep eyes healthy whether you’re living with pre-diabetes or diabetes. </P> <P> With the potential to detect, treat and manage eye and chronic diseases through an annual eye exam, the opportunity is clear; annual eye exams must be an essential part of Americans’ healthcare. And private practice eye doctors are the trusted source for this care. </P> <br/>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2008/4/3/vsp-aligns-with-the-american-diabetes-association.html"><rss:title>VSP aligns with the American Diabetes Association</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2008/4/3/vsp-aligns-with-the-american-diabetes-association.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2008-04-03T22:15:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>I am happy to announce that this week VSP has entered into a 3 year sponsorship with the <a href="http://www.diabetes.org/">American Diabetes Association</a> (ADA) as a National Strategic Partner. </p><p>This <a href="http://www.vsp.com/newsroom/html/ada-partner.jsp">sponsorship</a> is truly the next step for VSP in spreading the awareness about the importance of annual eye exams. Comprehensive eye exams can detect the signs of several chronic diseases including <a href="http://www.vspblog.com/were-all-eyes-and-ears/?currentPage=3">diabetes</a>, in addition to serious eye conditions. </p><p>Diabetes is the leading cause of vision loss in American adults, but 90 percent of diabetes-related blindness can be avoided with annual eye exams. </p><p>Some highlights of the partnership include sponsorship of ADA Diabetes EXPOs around the country, which reaches thousands of people affected by diabetes. Our mobile eyecare clinics will provide comprehensive eye exams to low income and uninsured participants. </p><p>We&rsquo;ll also host an &ldquo;Ask the Eye Doctor&rdquo; chat series on the ADA website addressing questions consumers have in regards to eye health, eyecare and its relation to diabetes. </p><p>This partnership is an asset to our current services for members with diabetes. We provide resources to help coordinate care, exam reminders, and educational materials. </p><p>How has diabetes affected you as a patient, doctor or family member? </p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2008/2/11/vsp-assists-those-affected-by-the-southern-tornadoes.html"><rss:title>VSP Assists Those Affected by the Southern Tornadoes</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2008/2/11/vsp-assists-those-affected-by-the-southern-tornadoes.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2008-02-11T23:32:23Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>VSP&rsquo;s Disaster Relief Team is responding to help those affected by the recent wave of tornadoes in the South. Similar to our work for the <a href="http://www.vspblog.com/were-all-eyes-and-ears/2007/10/26/vsp-responds-to-the-recent-fires-in-southern-california.html">Southern California fires</a>, we are working directly with our network of eye doctors and business partners to assess the situation and meet the eyecare needs of all those affected by the tornadoes.</p><p>Here&rsquo;s what we are doing:</p><ul><li>Any VSP member who loses or breaks eyewear, needs contact lens replacements or an eye exam due to the tornadoes, can get them replaced at a minimal cost. Please call 800.877.7195 for more information.&nbsp; Non-VSP members can request a VSP eyecare voucher from the American Red Cross.</li><li>We&rsquo;ve shipped needed eyecare supplies including eyeglass repair kits, lens cleaning cloths, and backpacks directly to the evacuated areas. We&rsquo;ll distribute at evacuation centers and in various neighborhoods to families that are staying with their belongings.</li><li>Our mobile response team will be distributing items in Tennessee, Arkansas, and Kentucky.</li><li>To ensure that those most in need continue to have access to eyecare during this crisis, we&rsquo;re continuing to work closely with more than 1,000 VSP doctors in Arkansas, Alabama, Mississippi, Tennessee, Kentucky, and related state optometric associations.</li></ul><p>As thousands of Americans are putting the pieces back together, we&rsquo;re here to help.</p><p>Related Links:</p><p><a href="http://www.redcross.org/">American Red Cross</a></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2008/1/7/doing-our-part-for-the-environment.html"><rss:title>Doing Our Part for the Environment</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2008/1/7/doing-our-part-for-the-environment.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2008-01-07T17:30:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>VSP is &ldquo;going green.&rdquo; We&rsquo;ve all heard about the effects of global warming on the environment, and the negative impact that businesses (and specifically buildings) can have. According to the <a href="http://www.usgbc.org/">United States Green Building Council</a> (USGBC), 12 percent of the water used, 30 percent of the greenhouse gases produced, 65 percent of waste output and 70 percent of electricity consumption in the U.S. comes from buildings. </p><p>We&rsquo;re doing our part by earning the USGBC&rsquo;s Leadership in Energy and Environmental Design platinum level certification. When completed, VSP will be one of only a handful of buildings in California with this certification. </p><p>Our ultimate goal is to be more environmentally conscious and operate our buildings more efficiently. This also supports our ongoing focus of maintaining competitive administrative costs to allow more patients access to affordable vision care. Since September 2007 we&rsquo;ve taken many steps to accomplish this, including:</p><ul><li>Installing low-flow plumbing fixtures and water meters, and reducing our landscape watering by 50 percent.</li><li>Giving each employee a permanent water and coffee cup to eliminate the nearly 767,000 Styrofoam cups used on campus each year. </li><li>Installing automatic paper towel dispensers in restrooms.</li><li>Implementing energy upgrades and processes to monitor and reduce our energy use and carbon emissions.</li><li>Replacing large trash cans with smaller ones that clip onto recycling receptacles, encouraging employees to recycle more.</li><li>Using more products made of recycled materials.</li></ul><p>We&rsquo;re excited about these changes and how we can positively impact the environment. Please share your ideas with us and what you&rsquo;re doing to &ldquo;go green.&rdquo;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2007/11/28/eye-health-and-diabetes.html"><rss:title>Eye Health and Diabetes</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2007/11/28/eye-health-and-diabetes.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2007-11-28T22:00:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>November is American Diabetes Month. Do you know that our eye doctors are sometimes the first person to see the symptoms of diabetes? One out of three people that have diabetes don&rsquo;t even know it. Just because they&rsquo;re unaware, doesn&rsquo;t mean the disease isn&rsquo;t causing problems for them. </p><p><a href="http://www.vsp.com/discovery/articles/diabetes-discovery-via-the.jsp" target="_blank">Diabetes can damage the eyes and lead to blindness.</a> Studies have even shown that diabetic eye disease can occur as early as the pre-diabetes stage. As with many eye conditions, there are no warning signs to let a person know they need to get their eyes checked. Regular eye exams can prevent blindness caused by diabetes 90% of the time.</p><p>When our doctors see symptoms of diabetes, they refer their patient to the primary care physician for follow-up care. This can make the difference between a person managing their condition or not. When you consider that people see their eye doctor more often than they have an annual check-up, our doctors play an important role in a person&rsquo;s overall health. </p><p>Think about how important your eye sight and your health are to you. It makes sense that an annual eye exam should be a priority for everyone. As we continue to make progress with how we treat and manage this disease, we all have to work together. At VSP, we are committed to making a difference. VSP is not just a vision insurance company. We are an eye health company. Eye health is an important part of healthcare and particularly important for people that have diabetes.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2007/11/6/becoming-a-global-eyecare-leader.html"><rss:title>Becoming a Global Eyecare Leader</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2007/11/6/becoming-a-global-eyecare-leader.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2007-11-06T23:30:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>For more than 50 years, we&rsquo;ve supported private practice and delivered the best eyecare benefits nationwide. But like many industries, eyecare is changing&mdash;and becoming more global. Because we&rsquo;re committed to private practice, we&rsquo;re taking steps now to become a global leader in eyecare delivery.</p><p>How? By making investments that expand our business. We&rsquo;re always looking for ways to develop stronger relationships with others that work with private practitioners. </p><p>Just recently, to enhance our contract lab network we invested in <a href="http://www.sacbee.com/103/story/360869.html">Perfect Optics<sup>&reg;</sup></a>, an optical laboratory located near San Diego, CA. This helps us strengthen our relationship with Carl Zeiss Vision, a current Perfect Optics partner and one of the top lens manufacturers in the world.</p><p>We also recently expanded our lab business in the Southwest by acquiring <a href="http://www.bizjournals.com/columbus/stories/2007/10/01/daily31.html">Legends 4.0<sup>TM</sup></a> in Lewisville, TX. Legends 4.0 is VSP&rsquo;s third wholly-owned lab, making us more competitive. And because Legends 4.0 is now part of our National Contract Lab Network, it gives VSP doctors another option when selecting a lab. It also gives us the potential to grow and expand.</p><p>I&rsquo;m excited about these investments and how they&rsquo;ll help us continue supporting private practice. What do you think about the changing eyecare industry?</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2007/10/26/vsp-responds-to-the-recent-fires-in-southern-california.html"><rss:title>VSP Responds to the Recent Fires in Southern California</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2007/10/26/vsp-responds-to-the-recent-fires-in-southern-california.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2007-10-26T20:40:48Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>We want to do everything we can to help those affected by the recent fires in Southern California. That&rsquo;s why we&rsquo;re deploying our disaster relief plan. We&rsquo;re working directly with our network of eye doctors and business partners to assess the situation and meet the eyecare needs of all those directly affected by the fires.</p><p><strong>Here's what we're doing: </strong></p><ul><li>Any VSP member who loses or breaks eyewear, needs contact lens replacements or an eye exam due to the fires, can get them replaced at a minimal cost. Please call 800.877.7195 for more information.&nbsp; Non-VSP members can request a VSP eyecare voucher from the American Red Cross.</li><br /><br /><li>We&rsquo;ve shipped needed eyecare supplies, such as eyeglass repair kits, contact lens solution, artificial tears, lens cleaning cloths and other cleaning material directly to the evacuated areas. Backpacks, duffel bags and blankets are also on their way and we&rsquo;ll distribute them to various emergency shelters throughout Southern California over the next several days. </li><br /><br /><li>We&rsquo;ve activated our emergency response team and are working closely with the American Red Cross to determine needed supplies and services. </li><br /><br /><li>Our mobile response team is also on its way to Southern California to determine the eyecare needs of our eye doctors, clients and members, as well as of the local community and emergency services personnel. </li><br /><br /><li>We&rsquo;re providing eyecare educational materials to all evacuation centers. These materials focus on eye injury and irritation prevention tips. </li><br /><br /><li>To ensure that those most in need continue to have access to eyecare during this crisis, we&rsquo;re continuing to work closely with our over 2,000 doctors in the San Diego and Los Angeles areas, as well as the California Optometric Association. </li></ul><p>We are committed to providing access to care for all Americans. During this time of great need, we will be there to help.</p><p><strong>Related Links</strong><br /><a href="http://www.vsp.com/discovery/articles/protect-your-eyes-when-its-smoky.jsp">It&rsquo;s smoky out there. Protect your eyes.</a><br /><a href="http://www.redcross.org/">American Red Cross</a></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2007/10/8/fresh-look-at-tv-advertising.html"><rss:title>Fresh Look at TV Advertising</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2007/10/8/fresh-look-at-tv-advertising.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2007-10-08T20:45:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>For the first time ever, we&rsquo;re adding a <a href="mms://media-pub.vsp.com/content/vsp/fishing-commercial-high.wmv">TV commercial</a>&nbsp;to our media mix. TV brings our message to life in sight and sound. And as many of you know, TV is a great way to reach people&mdash;a lot of people&mdash;in a pretty short time. So what better way to help folks get to know who we are and what we do. </p><p>Our message is simple: imagine if someone had to explain to you every detail of your husband and son fishing together for the first time because you could not see it for yourself? Well, our new ads and messaging clearly bring home the point that: <strong>&ldquo;Word&rsquo;s can&rsquo;t describe what your eyes bring to life.&rdquo;</strong> </p><p>We&rsquo;re plugging in to markets like Charlotte , NC ; Seattle , Wash. ; St. Louis , Mo ; and our home markets of <a href="http://www.sacbee.com/103/story/420141.html">Sacramento, Calif</a>. and Columbus , Ohio . </p><p>But really, if just one person gets the message of how important eyesight is and decides to enroll for VSP Vision coverage then our campaign was a success. So I&rsquo;m excited about the possibilities. And I think this might be our best advertising campaign yet. </p><p>What do you think? </p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.vspblog.com/were-all-eyes-and-ears/2007/8/30/turning-tragedy-into-inspiration.html"><rss:title>Turning Tragedy into Inspiration</rss:title><rss:link>http://www.vspblog.com/were-all-eyes-and-ears/2007/8/30/turning-tragedy-into-inspiration.html</rss:link><dc:creator>VSP blog</dc:creator><dc:date>2007-08-30T23:00:00Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>VSP Vision Care is on a roll&mdash;literally. After months of planning, our first <a href="http://www.dispatch.com/dispatch/content/multimedia/audio_slideshows/2007/07/Mobile_eyes/index.html">mobile eyecare clinic has hit the road </a>! Today our clinic debuted at our home base in Sacramento ! After so much time and planning it was amazing to see the clinic up close and personal. For me, the experience brought back a lot of memories. </p><p>Almost two years ago we were in the <a href="http://www.vsp.com/newsroom/html/katrina_donation.jsp">Gulf Coast to help after Hurricane Katrina </a>, where we first saw the need for a mobile response unit. We set up temporary clinics to re-employ 24 of our doctors who had lost their offices, and helped almost 10,000 people affected by the storm. The devastation was intense, but our doctors and patients were so amazing. Everything we saw, and the people we met inspired us to want to create something good from the tragedy.<br /><br />I think the <a href="http://www.dispatch.com/dispatch/content/multimedia/audio_slideshows/2007/07/Mobile_eyes/index.html">Mobile Eyes </a>clinic represents who VSP is as a company; it is the tangible face of all our efforts, to help people in need and to promote eye health. So, the next time a disaster hits, we&rsquo;ll be there, even sooner and better equipped. And when we&rsquo;re not helping natural disaster victims, we&rsquo;ll be touring the nation, working with our doctors to educate about the importance of eyecare and providing care to those in need. </p><p><a href="http://www.dispatch.com/dispatch/content/multimedia/audio_slideshows/2007/07/Mobile_eyes/index.html"><u><font style="color: #800080" color="#800080">See</font></u></a><font style="color: #000000" color="#000000"> a slideshow of our clinic and let us know what you think!</font><br /><br /><br /><br /></p>]]></content:encoded></rss:item></rdf:RDF>